We love our hobbies, we love our sports, we love our music, and I’ve put those loves into a single picture and phrase.
The “Equal” marketing can lend itself to practically any sport, hobby, or music genre.
The campaign is alluringly simple and interactive:
Television commercials...
Action based, depicting various individuals engaging in their sports/hobbies/music with tag-line narration at the end, “What are you equal to?”
The “Equal” marketing can lend itself to practically any sport, hobby, or music genre.
The campaign is alluringly simple and interactive:
Television commercials...
Action based, depicting various individuals engaging in their sports/hobbies/music with tag-line narration at the end, “What are you equal to?”
Online...
Flash page that mirrors the television commercials
Interactive store...
Allows consumers to purchase a shirt they have customized by picking two graphics:
GRAPHICS
(OR TEXT)
bass + aikido = me
TAG-LINE:
What are you equal to?
Original Articles. Constant-Content.
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