Equal marketing pitch

We love our hobbies, we love our sports, we love our music, and I’ve put those loves into a single picture and phrase.

The “Equal” marketing can lend itself to practically any sport, hobby, or music genre.

The campaign is alluringly simple and interactive:

Television commercials...
Action based, depicting various individuals engaging in their sports/hobbies/music with tag-line narration at the end, “What are you equal to?”

Online...
Flash page that mirrors the television commercials

Interactive store...
Allows consumers to purchase a shirt they have customized by picking two graphics:

GRAPHICS

(OR TEXT)

bass + aikido = me


TAG-LINE:

What are you equal to?